|
Web Design
•
Web Site Designers • Internet Marketing
Search Engine Optimization - SEO
Houston • Spring
• The Woodlands
• Texas
Your Web Site and Web Presence... We Can Help |
Web sites and web design services by
computernix.com will get you on the Internet map! Our
web site designers can help make the web work for you.
Websites have become a significant part of the
competitive landscape for all businesses large and small.
The World Wide Web is no longer a marketing space only
for big companies. Businesses are expected to have
a web site, or web presence, and company-linked email.
However, the
thought that having a Web Site placed on the World
Wide Web is going to catapult your business... just isn't
so. Several components are required to successfully benefit from
a website investment. We can help with all phases. Read on.
So what is a Web Presence? A most
successful Web Presence
consists of a website, no matter how large or small, a
company-related domain name, email
addresses for you and your employees bearing your company's
domain name, and some form of Internet marketing. A rundown of the
basic steps follows. |
| The
Basic Steps To a Successful Web Presence |
|
1. |
Register an unclaimed domain name.
More information. |
|
2. |
Have your website
designed and placed on an
Internet web hosting server. A home page
typically includes your company name, location
and contact information. The page describes your products
and services in a visually attractive and informative style.
While not required, product photos and company logo are
very beneficial additions. While
some
web sites are no more than a single Home Page, the overwhelming
majority have several additional pages. There is no
practical limit to the number of pages and some sites
contain hundreds or thousands. |
|
3. |
Email addresses bearing your company
domain name are essential (i.e. bob@abc_xyz.com). Business email matching your domain name
lends credibility to your company, products and services.
|
|
4. |
Search Engine Optimization (SEO) marketing
enables people to find your website, when searching
the Internet for your type of products or services.
Traditionally, marketing provides a vehicle to accelerate the growth
of your business by exposing your company and products to
the masses. Therefore, Internet marketing efforts can be
compared to placing an ad in the phone directory business
pages or publication. However, Internet marketing can
play to a much wider audience, world-wide if needed. |
|
Large and Small Web sites.
Can any business afford a website? |
| |
Yes! Even small and home-based businesses
can budget a modest Web site and company email. Businesses
today likely can't afford not to have a Web presence.
Competitors who have a website have a definitive edge
on your type of products and services.
Sure, a Web presence
can cost thousands but doesn't have to, by any means.
The cost for entry-level sites can average less than
cable TV service with premium channels over the period of a year.
It's absolutely possible to have an appealing, business-building
website on the Internet, even on a tight budget.
Dependent on the interest and demand for your products
and services, a Web presence can easily pay for itself with
the new revenue stream generated, over a period of a few
months. We can do any or all of the steps to create your
Web presence. |
|
An
idea of costs |
|
1. |
There is a yearly
fee for domain name registration. Registration is competitively
priced from around $10 -$25.00 US per year. The exact yearly
fee depends on the Registrar organization (there are many)
and sometimes the number of years you may wish to pay in
advance.
Choosing an unclaimed domain name can be time consuming
because so many people have chosen great names before you. With thought
and creativity it's still possible to register a memorable
domain name. |
|
2. |
A Web hosting provider is required. A Web
host is a computer connected to the internet that stores
Web pages. There are many reliable Web and email hosting
providers... too many to list. We can help you in the selection.
RELIABLE, entry-level web hosting services
begin around $10.00 per month
for shared or virtual hosting. Larger site
hosting fees can run
well over $50.00 per month, dependent on the level of
services needed.
Great Web Hosting Package Deals
Are Available:
Many web hosting providers offer "package deals" that include
web site hosting, a sufficient number of matching business email accounts
and your domain name registration for a single monthly
fee; starting around $12.00. |
|
3. |
Web site design and construction costs
can be tailored to meet your requirements and budget.
This component is essentially a one time cost. Whether
your site will be 1 or 1,000 pages the basic page design
flows through all pages. A
computernix.com representative meets with you to learn your
business and marketing objectives. We become familiar with your products
and services,
and determine your expectations, budget and your level of participation,
if any. Other considerations include photography,
special- effects graphics and company logo and email
accounts.
Content is discussed. The term "content"
refers to what your website says about your company and products. Content
is a critical aspect of marketing. Inadequate content
is the leading cause for web marketing shortfalls and failure. Poorly
written
content will demean even the most brilliantly designed
websites. Computernix.com will either assist you or
entirely compose your content.
Once all factors are established we
quote our fee beginning as low as $200.00
per page* for
effective, entry-level sites.
|
| What is included? |
| |
The web design is completed.
Content is placed on the appropriate number of web pages. Photos, graphics and company logos are placed on the
web
pages as per agreement. Once your pages and content
are finished, they are published (transferred) to the
designated
provider's web host server. If included in the
services you request, we setup company
email through the selected email hosting provider.
Please note: Computernix.com is more than willing to go beyond
the original agreement at any time. Additional fees will
apply when you request additional pages, graphics and services
outside the agreement. Once our primary service agreement is satisfied
we are available for maintenance updates at an hourly rate
whenever you wish. No maintenance contracts required.
|
|
4. |
If your Web site doesn't
get "indexed" by the major
search engines such as Google®
and Yahoo!®, no one will find your site when searching
the Internet for your type of products or services.
Computernix.com can perform your initial search engine
marketing for additional fees.
The manual submission method is used. It is generally agreed
that manual submission can be the most cost effective and
the least expensive of all. However, manual submission marketing
takes the longest to propagate (circulate through the
Internet).
There are more effective and costly Internet marketing
alternatives including "pay per click" and directory
registration. Directory registration gives your Web site
immediate exposure. Not unlike your business listing in
the phone book, the most exposure costs the most (i.e. a
full page versus a quarter page). We can help you decide
what works best for your business objectives and budget.
Note: There may be cases where SEO marketing
is not desired. For example people who have wedding or
family sites seldom would need search engine exposure.
They simply share the URL with friends, family or
members.
|
| Who
Controls My Website and Domain Name? |
| |
Great question! You do!
Unfortunately, some web design companies offer services
in such a way that you might get locked-in, especially
when the web designer is also the Web and email hosting provider.
In such cases, it could become difficult you to move your site to
another provider or for another designer make
changes to your web site.1. Your domain name is your
property**. It will have your
name and company name as the registered owners.
Although computernix.com can assist you in domain name selection
and registration process... it is your property. That said,
you can move it to another registrar or even sell it to
another party.
2. Once you submit final payment your web design
and associated files are totally yours. If you become unhappy
with your hosting provider your website can
be moved to a new provider of your choice. You will always
have current login information and passwords to your web
site and email accounts.
3. You do not have to sign a maintenance contract of any
kind. If you want additions or changes after completion,
computernix.com will continue on as maintainer.
There is a small hourly rate for maintenance, minimum 1
hour, no maximum... no contract.
*Requires
a 5 page minimum commitment unless otherwise agreed.
**As long as you pay your yearly fee directly
to your registrar. |
|
|
:: What does a low cost Web site cost?
:: |
|
| The
cost can average less than your cable TV
with premium channels over a year's period.
To look at a
breakdown of initial and on-going costs
click here.
Read about
corporate
identity. |
|
|
:: What Type of Web Sites? :: |
|
|
Many people
think of websites as a space only for
businesses. Not true any longer. How about
these? |
 |
Wedding Sites |
 |
Sports Team Sites |
 |
Family Sharing |
 |
Personal Information |
|
|
:: Unhappy Web Camper? :: |
|
|
Have a
Web site done by another company that has
not met your expectations? We can help...
Maybe pick up the pieces. Call or email. |
|
|
|
| In
a nutshell, what is a corporate
identity? Do I need it? |
Your
company may already have a corporate
identity. If not, one can be
established. Corporate identities have
many facets, but the primary objective
is to develop memorable marketing logos,
graphics and slogans that "stay" with
people. For instance, what do you think
of when you hear "golden arches" or see
a red on white "bull's eye?" If you
answered "burgers and discount
shopping" you get the idea.
Corporate identities can be deeply
embedded into the Web presence. While we
are a technology-based company, we have
partnering associates who develop
corporate personalities. |
|
|